2025 Agenda
Tuesday, May 20
8:30 AM
REGISTRATION OPENS
8:45 AM
4se Connect & Breakfast – Structured Networking
(Space is limited. Pre-registration required.)
10:00 AM
Welcome to 4se 2025 — Day 1
Your Guide to Two Impactful Days Exploring Revenue-Driving Collaborations Across Sports, Entertainment, Music, Fashion and Culture
HOSTS
- Devin and Jason McCourty, Super Bowl Champions and Broadcasters
10:15 AM
Creating Multi-Hyphenate Revenue Streams Through Sports + Entertainment Collabs
What you will learn: How to work across sports and entertainment to create culturally impactful content to engage new fans and discover new revenue streams.
- Constance Schwartz-Morini, Co-Founder & CEO, SMAC Entertainment
- Michael Strahan, Award-Winning Journalist & Host, Pro-Football Hall of Famer and Co-Founder, SMAC Entertainment
Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal
11:00 AM
4se Up Front, Day 1 – Industry Leaders Examine the Most Important Issues and Opportunities in Sports + Entertainment Collaborations
A rundown of the most important issues of the day when it comes to collaborations across sports and entertainment. Learn what innovative brand and marketing leads are doing to engage current fans, find new fans, and broaden the appeal and relevance of sports properties.
- Andrew Grossman, Chief Growth Officer, New York Mets
- Cully Smoller, Brand Partnerships, WME Fashion
- Shana Stephenson, Chief Brand Officer, New York Liberty
- Nuria Tarre, Chief Marketing Officer, City Football Group
11:45 AM
NETWORKING BREAK
Hosted by Universal Production Music
12:15 PM
Sports, but Scripted – How Sports Properties Drive Revenue and Fandom Through Fictional and Documentary Programming
- Gelsomina Picariello, Director of Programming and Innovation, Kansas City Chiefs & Foolish Club Studios
Moderator: Mollie Cahillane, Staff Writer, Sports Business Journal
12:55 PM
Casting for Alt Revenue Streams – Examining How The Simpsons Came to Monday Night Football and the Bottomline Impact
- Tim Reed, VP of Programming & Acquisitions, ESPN
- Spike Szykowny, VP of Edit & Animation, ESPN
1:35 PM
NETWORKING + LUNCH
2:30 PM
Fashion + Football – Inside the NFL’s Fashion-Forward Plan to Engage New Audiences
- Kyle Smith, Fashion Editor, NFL
- Ian Trombetta, SVP, Social & Influence Marketing, NFL
Moderator: Austin Karp, Managing Editor, Newsletters, Sports Business Journal
3:10 PM
A Conversation with David Falk: Insights from the Legendary Sports Agent Behind Air Jordan, Space Jam and 40 Years of Impactful Cross-Industry Collaborations
- David Falk, Founder, FAME
Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal
3:50 PM
NETWORKING BREAK
4:20 PM
Industry Synergy - Making Cross-Industry Cultural Magic with Brands, Sports & Fashion
- Alex Bazzell, Co-Founder & President, Unrivaled
- Jacqueline Cooper, VP, LaQuan Smith
- Olga Surorova, Chief Marketing Officer, Samsung Mobile
Guest Moderator: Ann Wool, President, UEG North America
5:00 PM
Game-Day Glam - How Fashion-Forward Designers are Changing the Face of Sports Merchandising
- Kristin Juszczyk, Fashion Designer & Founder, Off Season
Moderator: Daniel Yaw Miller
5:40 PM
Brand Reboot – What Sports and Entertainment Properties Can Learn From the Harlem Globetrotters at 100
- Keith Dawkins, CEO, Harlem Globetrotters
6:10 PM
4se After Dark
Entertainment from the Harlem Globetrotters — Drinks, Food and Networking
Wednesday, May 21
9:00 AM
REGISTRATION OPENS
9:15 AM
Workshop
Hosted by NASCAR Learn more about the topics discussed here
John Dahl, NASCAR Senior Vice President of Content
Nick Rend, NASCAR Vice President of Interactive & Emerging Platforms
(by invitation only; inquire to attend jtong@sportsbusinessjournal.com)
10:15 AM
Welcome to 4se 2025 — Day 2
HOSTS
- Devin and Jason McCourty, Super Bowl Champions and Broadcasters
10:30 AM
4se Up Front, Day 2 – Industry Leaders Examine the Most Important Issues and Opportunities in Sports + Entertainment Collaborations
A recap of Day 1 of 4se and rundown of the most important issues of the day when it comes to collaborations across sports and entertainment. Learn what innovative brand and marketing leads are doing to engage current fans, find new fans, and broaden the appeal and relevance of sports properties.
- Fabien Allegre, Chief Brand Officer, Paris Saint-Germain
- Susan Goodenow, Executive Vice President, Brand and Public Affairs, Chicago Bulls
- Cory Moss, President, Brand Management and Marketing, Learfield
- Uzma Rawn Dowler, Chief Marketing Officer & SVP of Global Corporate Partnerships, Major League Baseball
11:15 AM
Riding the Edge: Shaun White on Building Fans, Brands and a Business Beyond the Halfpipe
- Shaun White, 3-Time Olympic Gold Medalist, Investor and Founder, Snow League
Moderator: James Emmett, Editorial Director, Leaders in Sports
12:00 PM
Player Empowerment - How Athletes and Agents Build Images and Careers Beyond Sports
- Fara Leff, COO, KLUTCH Sports Group
- Kayvon Thibodeaux, Linebacker, New York Giants
Moderator: Rachel Axon, Staff Writer, Sports Business Journal
12:30 PM
NETWORKING + LUNCH
1:30 PM
It's in the Game - What the Sports Industry Can Learn from Gaming’s Collaborations Across Music and TV Production
- Brooke Rascoff, Global Head of Music Marketing & Partnerships, Riot Games
Moderator: Austin Karp, Managing Editor, Newsletters, Sports Business Journal
2:00 PM
Digital Realms - How Sports, Entertainment & Music Properties Attract the Next Generation of Fans on Roblox, Fortnite and Emerging Platforms
- Ricardo Briceno, Chief Business Officer, GameFam
- Michael Delle Donne, Director, Digital Strategy & Business Development, Warner Music Group
- Nick Rend, Vice President, Interactive and Emerging Platforms, NASCAR
2:40 PM
4se Workshop - How to Create Engaging Content for the Modern Fan
A unique opportunity for 4se attendees to learn from and engage with leading media personalities and content creators who have redefined the conversation around sports and built businesses around their innovative approach to grow fandom at the intersection of sports, entertainment, music, fashion, and pop culture.
(Space is limited. Pre-registration required.)
- Katie Nolan, Sports Media Personality and Host, Casuals
- LJ Rader, Founder and Creator, Art But Make it Sports
- Maddy Sells, Social Media Producer + Talent, Enjoy Basketball
- Lily Checketts Shimbashi, Founder and CEO, Sports.ish
Moderator: Michaela Hammond, Co-Founder & CEO, OffBall
3:30 PM
EVENT CONCLUDES
