Hear From
Industry leaders and innovators who are reshaping the future of sports and entertainment.
Discover how teams, brands and athletes are leveraging fashion, entertainment, music and cross-industry collaborations to engage fans, expand reach and drive new revenue streams in an evolving marketplace.
▪ Revenue & Growth Strategies
▪ The Modern Fan
▪ Athlete Empowerment
▪ Fashion & Merchandising
▪ Digital Content & Storytelling
Discover why 4se is the premier destination for visionary leaders, groundbreaking creatives and industry pioneers to come together to
redefine the future of sports, entertainment, fashion and culture.
The program will also assess trends in brand strategy and tactics as it pertains to:
▪ Emerging Trends: Insights on the biggest issues and opportunities in sports and entertainment partnerships.
▪ Digital Content & Emerging Platforms: Learn how sports properties are using storytelling to expand fan engagement and monetize intellectual property to attract fans across multiple platforms and the impact of media crossovers.
▪ Fashion’s Role in Sports Growth: How the NFL is using fashion to attract younger fans and broaden its brand appeal.
▪ The Evolution of Athlete Branding: Lessons from legendary sports agent David Falk on athlete-business partnerships and NIL impacts.
▪ Cross-Industry Brand Strategies: How brands like Samsung Mobile and Unrivaled maximize ROI through cross-industry collaborations.
▪ Creating Engaging Content for Modern Fans: Best practices from top media personalities and content creators.
HERE'S WHAT'S IN STORE FOR YOU.
MONDAY MAY
TUESDAY MAY 21
WEDNESDAY MAY 22
- Evening Happy Hour (Invite-Only)
- Full day of content
- 4se After Hours - Music, drinks, networking
- Full day of content
- Program concludes
- 2024 Sports Business Awards*
*Passes sold separately
MONDAY, MAY 20
Evening Happy Hour (Invite-Only)
TUESDAY, MAY 21
Full day of content
4se After Hours - Music, drinks, networking
WEDNESDAY, MAY 22
Full day of content
Program concludes
2024 Sports Business Awards (Passes sold separately)
Who Should Attend?
Leagues - Teams - Consumer Brands - Agencies - Media Properties - Fashion - Music - Film - Production Houses — Senior Executives Leading —
Marketing - Strategy - Revenue - Branding - Corporate Partnerships - Digital & Original Content - Entertainment Programming - Entertainment Marketing - Lifestyle Marketing - Sponsorship Marketing - Experiential Marketing - Influencer Marketing - Activation - Fan Experience - Premium Ticketing
Pricing
Full access passes to content and networking including 4se After Hours, the networking cocktail reception. On-site food and beverage included.
Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.
"If you think about sports and music, or sports and fashion, these are things that never been more intertwined."
Chris Davis Chief Marketing Officer and SVP of Merchandising
New Balance
“Marketers see all these industries as very separate sections. But to the fan, and to the audience, it’s just one bucket of passion.”
Jennifer Hills Co-Managing Director of Globe
Universal Music Group
"We know that there is basically no line between sports and music, specifically basketball and hip-hop."
David Kelly Chief Business Officer
Golden State Entertainment
Partners
FOUNDING PARTNER
WORKSHOP SPONSOR
LANYARD SPONSOR
BRONZE SPONSOR
BREAK SPONSOR
COMPANY SHOWCASE
COMPANY SHOWCASE
OFFICIAL SIGNAGE PROVIDER
OFFICIAL SOCIAL MEDIA SPONSOR
IN ASSOCIATION WITH
IN ASSOCIATION WITH
Want to be involved in 4se?
For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com
